Video #8: Flood of Red

My new video has been exclusively premiered on New York Music Site Baeble. I am honoured by their write up here:

“One of the most promising acts I’ve heard in the last year is UK neo-folk artist Drew Worthley. We had the chance to chat with him last July about his single “Bone China Savior” and in September, we premiered the music video for his track “The Underground Man.” His music has the sparse intimacy of folk but he pairs it with an understated lushness (or in the case of “The Underground Man,” Phil Spector-esque walls of sound). And on his latest track to get the video treatment, “Flood of Red,” a Sufjan Stevens-esque baroque folk style is paired with heartbreaking conceptual lyricism about wine and desperation.

We have the exclusive premiere of the video for “Flood of Red,” and it’s a masterclass in the Kuleshov Effect (the notion that the juxtaposition of images can directly alter how you perceive an image that might otherwise be neutral…except now the juxtaposition is between sound and images). Consisting entirely of non-copyright video footage (including old Charlie Chaplin shorts), Worthley is able to make footage that might seem happy in its natural context seem devastatingly sad and alienated when paired with his song about wine…drenched in religious metaphors as well as those that seem to ring of addiction.”